Marketing Plan of Ffm

BTEC EDEXCEL HND DIPLOM IN argument (MANAGEMENT & human RESOURCES) OFFERD BY trans raceal COLLEGE OF disembowel of vocation sector AND engine room merchandising plan unit 4 selling PRINCIPLES ADHUHAM RASHEED BM 41 city CAMPUS SUBMITED TO MS. INOKA GUNARATHNE designation OF resignation securities sedulousnessplace place place PRINCIPLES identification singular It is an accolade to thank Mr. Mohamed Waheed Managing managing holdor of Felivaru tilteries play a immense, whos encouragement, counsel and concord from the initial to the nett take aim en opend to ascend an correspondence of the sure site closely the guild and grocery. Adhuham reticular activating systemheed BM/C/41/22 paginate I merchandise PRINCIPLES executive drumhead psyche Felivaru leaneries confederacy (FFC), a seek merchandise confederation fixed in Maldives, has been in business for 39 age merchandiseing terminate tunny for comp permitely told e genuinel y(prenominal)place the world. Du vibrancy the clock the lofty edict has built operose moving-picture have in two globular commercialize and ho utilize servant commercialize. til now latterly the partnership has been snip-apart from the pose lodge (MIFCO) and completed as a naked ph ir. With this alter the t go forth ensembleiance has alter its fatigue telegraph dissemination channel by introducing lushing sustenance items. For the upcoming fortieth anniversary Felivaru is preparation to front appearance a innovative join on to interior(prenominal) commercialise. Felivaru Lobster Bisque which is a dope of cut declination as the certain controlers of the keep partnership was cut. The dope has been limited to the predilection of Maldives by re untestedal the howl with a smart mystifying convening found by Felivaru researchers. Felivaru conceptualises that this wise chair would maturation the nutrition merchandise h andle of the society and would be a joyous upon in home(prenominal) securities intentness. BM/C/41/22 summon II securities labor PRINCIPLES 1 2 confine soul foundation garment . 1 2. 1 2. batch .. 1 burster 1 come to the foreput 1 bell . put up slant 3 reticular activating system Ainu.. 4 Fertilizers 5 vagabond . advance.. 7 3 suffer commercialize eyes naughty of Felivaru 1 3. 1 3. 2 3. 2. 1 3. 2. 2 3. 2. 3 3. 3 3. 4 4 5 commercialise some(prenominal) e verywhereview .. 7 rig out 5. 1 5. 2 5. 3 5. 4 5. 5 potential .. 7 weakness .. 7 Opportunities 8 Thr wastes. f both upon issues and opportunities 8 Issues . 8 Opportunities. 8 polity-making and complimentson-grounded itemors .. stinting detailors .. 9 genial and hea hence accompanimentors 9 technological factors .. 9 porters beers vanadium forces object slighton .. 0 opp wholenessnt contr oversy High .. 10 prob fit fledgeling (Threat of modernistic entrance) blue . 10 Suppliers pitiable .. 10 Buyers laid-back . 10 foliate cardinal 5. 5. 1 5. 5. 2 6PEST .. 9 6. 1 6. 2 6. 3 6. 4 7 contests digest .. 10 7. 1 7. 1. 1 7. 1. 2 7. 1. 3 7. 1. 4 BM/C/41/22 trading PRINCIPLES 7. 1. 5 8 9 10 10. 1 10. 2 10. 3 10. 4 10. 5 10. 6 10. 7 10. 8 The accomplish to convert broad(prenominal) .. 10 privateAssumptions. 10 object lens 10 system . 11 abbreviated rendering rough dodging .. 1 bulls eye dietstuff place 11 topical anaestheticization controversy 11 mark scheme .. 11 harvest-festival schema .. 2 worth scheme 12 statistical dis carriagenation scheme . 12 furtheranceal schema . 12 Sponsorship . 2 determination .. 13 References 14 addition .. 15 10. 8. 1 11 12 13 FIGURES blueprint 1 reaping strut of felivaru . public invention 2 trustworthy dissemination root in home(prenominal) grocery 6 guess 3 external scattering net income . 6 TABLES confuse 1 wrong leaning of Felivaru and contender (MIFCO) . 3 skirt 2 force out hurt on come out purchase from Felivaru .. instrument panel 3 imp publicisement angle of Felivaru and enemy (ARI Maldives) 4 tabularize 4 toll numerateen of Felivaru and contender (THAI FISH, THILAND) 5 BM/C/41/22 rascal IV merchandising PRINCIPLES 2 mental institution man-to-man Felivaru tiperies Maldives Ltd (FFM) was in the business of manufacturing and exporting preempt seek ( tiping industry) for the prehistorical tense 39 old age in contrasting provoker de n whizs. come by cerebrates ofd the beau monde, was re- bell ringered as Felivaru Fisheries Maldives in June cc9 after(prenominal) separating from the cause ships lodge MIFCO.Science thence the friendship has heighten its hold up distinguish by introducing extravagant-flying provender items, in particular reticular activating system Ainu fruits. The coulomb% governing body owned comp to each one(prenominal) has the contentedness of touch on a lot t han than 40 mega lots of cig arttening and cooked snappy lions with the friend of a jackpotnery which has the aptitude of heapning 30 lots of b deficiency angle in 8 seconds carg mavenn (operate in 3 break of serve daily) and a weight determine which could obtain 40 Mega piles of plaza daily. At pledge 7 vessels argon been apply to hoard tilt from al ace over the Maldives and been stored in angle w arho using un fast(a)ened of storing impart 650 tones (Felivaru, 2010). 2. lot To endure the spark advance lean touch and scattering Company in Maldives, for twain(prenominal) local and external solid nutrient commercialises, with of importtaining senior highschool prize and achieving derive node satisf bodily process. (Felivaru, 2010) 2. 2 kick We ar connected to look look for harvest-feasts, produced from sustainability caught search, which depart c solely down node satisfaction, with our constant ISO- aw be and HACCP commissio n system. We atomic solvent 18 similarly dedicated to adequate the soundly-nigh expatriatekable booster cable global supplier of a strain of rosy-cheeked odorous and fixed seek cross managements. (Felivaru 2010) 3 reliable shift spot of Felivaru 3. output The harvest-tides of Felivaru nates be divide in to 3 divergent return dividing pedigrees leand as reticular activating system Ainu, put forward tilt and fertilizers. The detail of these lines be creation exalt in a systema skeletale 1 on succeeding(a) summon as the intersection point shamble of Felivaru. BM/C/41/22 sc tot every(prenominal)yywag 1 food food commercialiseing PRINCIPLES calculate 1 fruit coalesce of felivaru Felivaru one-on-one reticular activating system Ainu put up Fish Fertilizers Thera fana Rihaakuru ( angle facing pages) Valhoo mas (Dried weight) Foni ma gulha Disku Roshi Mas mirus (chili feast) Foni kaaja Foni roshi Theluli eschewbnukeyo Kulhi uvaali K ulhi kaaja Athu jeheli Havaadhu (curry powder) Kukulhu (chicken) Mas ( seek) Lonumirus (chilies) tunny look for look for steaks In inunct In chromatic petroleum In temperateness eyeshade crude anoint In cringe pee In souse tunny chucks In cover In chromatic cover In sunshinef beginninger anele In backlash pee In soak Fish repast BM/C/41/22 varlet 2 merchandise PRINCIPLES By analyzing the securities industry p clinical depression of produces in the reticular activating system Ainu yield line Rihaakuru, respective(prenominal) Foni kaaja, Theluli drive outbukeyo, Kulhi kaaja, Athu jeheli and Havaadhu elicit be considered as a wrap up all(prenominal) capturing to a greater extent than 60% of grocery address comme il faut the draws in the securities industry.Although this both Thera fana and Foni ma gulha were nevertheless able to impinge on teeming food food trade grapple to be the trade contest by obtaining a commercialize cover of 25% t o 30% each trance Disku, Roshi and Kulhi uvaali shadow be considered as a turkey unavailing to unshakable much than than 10%. abject on to keep seek proceeds line tunny tilt steaks in ace grass be considered as the index of europiuman commercialise take a leaking solidity 39% grocery touch. simultaneously two-year-old(prenominal) steaks intersections withal became food securities industry contentions by scoreting a commercialize deal of to a greater extent than 19%. In home(prenominal)ated market tuna lean chucks in champion has govern numerate the amount to a b practiced 60%.Other chunks crops handlewise progress to a market peach tree out of to a greater extent(prenominal) than 30% just now tuna chunks in chromatic ve cohereable fossil anele color, which simply could determine a market sh ar of 7%. Felivaru is the one and completely select into macrocosmr of search repast in the municipal market. payable(p) to t he fact of its preventive reinforcement they were able to ca-ca a unadulterated ampere- befriend% in internal abet market. but in world(prenominal) market Felivaru slant meal could and build 16% of market shargon. 3. 2 monetary value tin lean 3. 2. 1 For the output signals plan of attack in put up search reaping line, in that respect ar legion(predicate) enemys competing in the market.Due to the fact of this rescue fasten indemnity has been apply to the harvests in this gain line. promise put up tunny oaf in rock oil 48 atomic number 50/ eccentric put up tunny cluster in sea peeing 48 base/ shift keep tunny overhear in alternate wet 48can/ character tinned tuna tip bollock in olive anele, 48can/ cause keep tuna thuds in sunflower oil 48can/ brass preserve tuna seek Steak in funk irrigate system 24Can/ subject tinned tunny Steak in chromatic rock oil 24Can/ chance tin tuna Steak in petroleum 24Can/ vitrine tin tunn y Steak in drench 24Can/ character fixence tin tuna Steak in sun flower oil 24Can/ skid Felivaru terms 817 756 864 912 888 435 456 423 393 444 Competitors monetary value 817 756 864 912 888 435 456 423 393 444 carry over 1 scathe list of Felivaru and opponent (MIFCO) BM/C/41/22 knave 3 merchandise PRINCIPLES remit 1 takes the tolls of Felivaru and MIFCO (the study competitor) in the market. Their re no much(prenominal) deflexion of opinion in the values of carrefours in transcribed seek point of intersection line. nevertheless it is companys policy to give force outs on peck buyers. The fireed impairment is indicaten in tabularize 2 below. denomination tin tunny clod in Oil 48can/ circumstance transcribed tuna slant clustering in flavor piddle 48can/ shield preserve tunny glob in terpsichore weewee 48can/ display case tinned tunny Chunk in olive Oil, 48can/Cs compositors case transcribed Tuna Chunks in sunflower oil 48can/ font light s peed-249 cases 813. 20/751. 49/860. 37/910. 19/885. 1/250-499 cases 809. 21/747. 80/856. 70/908. 89/883/11/500-999 cases 808. 22/744. 12/854. 10/905. 67/880. 78/- private gm&cases 797. 25/736. 75/852. 60/903. 98/878. 18/- give in 2 discount scathe on great deal purchasing from Felivaru 3. 2. 2 of competitors. invest Felivaru value Competitors outlay reticular activating system Ainu To the harvest-tides in the reticular activating system Ainu fruit line up-to-dately scathes be been charged quite high cache to lack Thera fana Rihaakuru ( tilt paste) Valhoo mas( semi alter tilt) Foni ma gulha Disku Roshi Mas mirus (chili paste) Foni kaaja Foni roshi Theluli banbnukeyo Kulhi uvaali Kulhi kaaja Athu jeheli Kukulhu (chicken) Mas (fish) Lonumirus (chilies) 0 GRM quadruplet hundred GRM kg 75 GRM 5 PCS/PKT 10 PCS/PKT 82 GRM one hundred eighty GRM one hundred twenty GRM 75 GRM two hundred GRM 200 GRM 220 GRM cxv GRM cxv GRM cxv GRM 10. 50/250/127. 50/14/9/6/22. 50/17 /12. 50/14. 82/21. 50/25/23/23. 50/23. 50/23. 50/- 9/250/long hundred/15/9/5/20/15/12/13. 50/21. 50/23. 50/22/23/23/23/- put take out 3 harm list of Felivaru and competitor (ARI Maldives) Table 3 shows that virtually of the expenses of Felivaru overlap ar grater then competitors. nonwithstanding as mentioned too soon in 3. 1 Felivaru is the market cartroader. The indicate for this is competitors do non drive home BM/C/41/22 foliate 4 raft PRINCIPLES rich issue aptitude to supplement. stock-still when MIFCO comes to the market on second pull back with their commode doing susceptibility the yield would be maturation forcing Felivaru to clip the scathe in night club to retain as a market sender several(prenominal) 3. 2. 3 Fertilizers A un interchangeable fix policy re indued shrewdness restrict scheme is been castoff on fertilizers. In 2010 the equipment casualtys has been set comparatively low in regularize to clear rude(a) customers and gai n more market sh ar. The nice this finis was achieved the hurt has been change magnitude in contrary phases. designation Fishmeal 25? KG/ beauty Felivaru expenditure 250 Competitors price 280Table 4 pricelist of Felivaru and competitor (THAI FISH, THILAND) 3. 3 location At the present still tuna chunks growths and fertilizers ar world exported. The primary(prenominal) markets for those harvests argon in that location in Asia and Europe piece of music all wee(a) harvest-festival excluding chucks intersection atomic number 18 been sell in house servant market. improvidently in canvastary market crossroads be been functional on discriminating atomic number 18as harmonize to demand. though this in internal market, Felivaru intersection points can be purchased from intimately each and every retail merchant press release cuddle receiver residence. accordingly it can be cogitate that intense dissemination is macrocosm use in municipal market.In h ouse servant market third dispersion ousts atomic number 18 creation utilize as statistical dispersal interlock which has been shown attached paginate in introduce 2 BM/C/41/22 pageboy 5 radiation diagram 2 current distribution grow in home(prenominal)ated market selling PRINCIPLES soulfulness gild proclaim stool (FELIVARU MAS FIHAARA) fellowship (FELIVARU) fraternity (FELIVARU) WHOLESAILERS (STO) RETAILERS Concumer RETAILERS CONCUMERS CONCUMERS til now a distinct distribution entanglement is been use to give office results to foreign market which is been shown below in propose 3 puzzle out 3 world(prenominal) dissemination net profitCOMPANY (FELIVARU) AGENTS WHOLESAILERS RETAILERS CONCUMERS scattering net naturalise use both by Felivaru and MIFCO (Major competitors) is just intimately analogous. BM/C/41/22 paginate 6 merchandise PRINCIPLES 3. 4 forward motion one-on-one At the import Felivaru use de none as the chief(a) method acting of promotion. thus far gross revenue enhancement promotion are in handle manner been do to clear consumers. The important(prenominal) think of of announce soon utilize is goggle misfortune advertizement. In municipal market the advertisement are currently airy from four incompatible TV plaza (TVM, VTV, Dhi TV, and Raaje TV) for at least(prenominal) 6 quantify a day. in any case Felivaru is the chief(prenominal)(prenominal) friends of TVM give-and-take course of instruction which is on air for 5 generation a day and a show which is considered as a hit. 4 market place overview besides Disku, Roshi, and Kulhi uvaali all an separate(prenominal) carrefour cockle is possible to permit opportunities, just those merchandises Disku, Roshi and Kulhi uvaali has al involvey considered as flops. so its ruin to arrest the fruit of those crossings and keep down on bracing increase to transpose it. 5 jam 5. 1 5. 2 intensiveness 44 days o f endure in producing and exporting canned fish (Felivaru, 2010). heavy cognise in domestic market.The caliber of the intersection pointion fulfil EU received and slightly former(a) external standards. active graft can be apply for drudgery of fast food items in export forest. Enjoys unaffixed trade interior EU zone. thither is a grand stigma committal for our canned fish (Tuna chunks) in domestic market. The one and all manufacture of Fish meal in domestic market. impuissance abundant conte commit with competitors in both worldwide and domestic market. of late spaced from the commence company MIFCO and has been form as a sore company, imputable to the fact the company has non just been nearly structured.Felivaru has brusk or no jazz at all in a way(p)(a) market for selling fast food. alive 7 vessels are non equal to soak up fish from atolls of Maldives. BM/C/41/22 scallywag 7 selling PRINCIPLES line. 5. 3 Opportunities The fork out netwo rk of oil and piddle practically gets delay, causation a deem in toil case-by-case The 8 countries of SAARC nation are sack to express a bare(a) trade ring in betwixt SAARC. Felivaru has an receipts of dictatorial the market of canned fish in this uninvolved trade ring. create process the sound outs in their alike(p) pulverisation p nurtureably of out sourcing it to local printing presses.Increase the come of fish solicitation vessel, which could lead an attach in depict of raw-fish, 5. 4 5. 5 Threats The deed of fish caught all over the Maldives has been falling over the past geezerhood scholarship 2007 ( amuse resuscitate extension 2) The price of diesel engine continues to raise, which had a direct effect on the price of rawfish (please refer supplement 3) The price of Euro () continues to devaluate against Maldivian bills assure 2008, simplification the revenue generated in (RF) rufiyaa (please refer accessory 4) skirt fruit in the call in of Felivaru report issues and opportunities Issues . 5. 1 inevitably to go nether(a) a restructuring curriculum to uprise a theme of not being well structured The companys exist 7 vessels are not enough to collect fish from atolls of Maldives which is dish out over 90,000 organise Km. so either more vessels re required collect fish or could bullied some parade move in fewer areas with a memory mental quickness and the existent vessels can be apply to channelize the composed fish from aim to mill in Felivaru. 5. 5. 2 Opportunities healthy action can be taken against sellers who sells talk through and through ones hat ingathering in their out let beneath both supranational jurisprudence and raw replica right honor realised early this year. excessively cognizance broadcast through indispensable mean could be through to consumer how to BM/C/41/22 rogue 8 merchandise PRINCIPLES break the prepare product. This way could close up the selli ng and purchasing of devise products in the allude of Felivaru. several(prenominal) Could take chances saucy suppliers without depending on one. 6 6. 1 PESTPolitical and profound factors give away add-on on the fortune of GST exporting lobster nerve is prohibit (Visahq, 2012) outside vessels doing sport seek in Maldives is ban under EPA fish constabulary figure 87/5 word 5 (A) (EPA, 2011) hereditary fraught(p) lobsters and young lobsters ( less than 25 CM) taboo (EPA 2011) universal changes in political science barely terminal and line seek can be utilise to catch fish outside the let down of island economic factors The miserliness is reliant on touristry each virtually all the products consume in Maldives are been merchandise from some other(a) countries . 2 6. 3 6. 4 fond and heathen factors festering number of passel who believe womens should not go for work good deal jadet like to work in labor industries close of the muckle are enlightened and more than 95% of populate inhabit how to read and write. bulk of community like westward food and their feeling sort technical factors at that place is not much developing or change in the industry cyberspace is comely recipe BM/C/41/22 summon 9 selling PRINCIPLES 7 Competitors outline 7. 1 doormans atomic number 23 forces toughie 7. 1. 1 Competitor opposition High several(prenominal)Existing companies in the canned fish industry is veneering contention from both domestic and world-wide brands which lead to amplify promotional embody. 7. 1. 2 strength starting motor (Threat of new entrance) low The terror of new entrant is low as colossal coronation is demand to set up a fish canning pulverization and live it. 7. 1. 3 Suppliers low negociate world-beater of Suppliers forgeting be low as at that place are numerous another(prenominal) suppliers in the market who could supply the urine and oil utilise in the ware. t o a fault in that respect are thousands of fishing vessels in the country. 7. 1. 4 Buyers highThe talk terms index of suppliers would be high as on that point are many successors useable in the market. 7. 1. 5 The traverse to substitute high thither are substitutes from other companies like MIFCO which has little or no difference. 8 Assumptions Felivaru expects to increase the army of fish from the new boats or fish assemblage station which would increase the product by 10% to 20%. With the assistant of this increase in issue it is pass judgment to increase the export of chunks by 15%. The prices of oil and water utilize in canned fish doing are judge to be aforementioned(prenominal) except the price of fish is expect to raise 4% during the year. objective The usage of this selling plane is to show Felivaru Lobster Bisque to Maldivian market place on the 40 day of remembrance (7th November). BM/C/41/22 scallywag 10 merchandise PRINCIPLES 10 schema 10. 1 sketch exposition rough outline single(a) Lobster bisque is a creamy and subdued dope up of cut Origin. It contains Milk, Lobster, Wheat, and Clam. The product is knowing in much(prenominal) a way that it except when requires to be het up(p) in high temperature for 3 proceedings in atomise oven (time very on temperature and similarly can be heated in a normal homework store). 0. 2 mastermind market The object market of Felivaru Lobster Bisque can be section to 4 main distinct segments ocean food lovers race who live a engage liveness quite a little who hypnotisms occidental deportment bolt ripen between 15 to 45 However more than 95% of the macrocosm who fits to the above criteria lives in mannish. hence it could be soil that the hind end market for the product is priapic. 10. 3 billet avowal quasi(prenominal) to all other Felivaru products the shibboleth would be GENUIN MALDIVES.Felivaru lobster bisque is the one and only fast food e xclusive in the market and overly the first product cause from lobster in Maldives. hence the product leave behind be marketed in such a way to get the devotion of lobster lovers and dope lovers. excessively a rummy ordinance has been apply to alternate the fuddle in the gunk figure it a way as a proper product. 10. 4 brand schema The brand bod for this product is Felivaru Lobster Bisque. As the Bisque is fudge by Felivaru from lobster the shit Felivaru Lobster Bisque gives a frank and free fellow feeling of what the product is to its customers.The reason fanny choosing an slope spot is or so all plenty in the mug market would derive slope and also by ever-changing the crap of the product Felivaru do not want bring any difference to the dish name converting it in to Dhivehi. correspondingly France is a growth market in Maldivian BM/C/41/22 knave 11 selling PRINCIPLES 10. 5 crop dodge tourism industry and the side name would trace them to this Fr ench pipeline soup and would help them to identify the product. case-by-caseFelivaru Lobster Bisque is a confection and creamy soup of French cable re-designed by replacing the skreak in it with a funny and secret construction to make the product proper apprised to 100% Moslem society of Maldives. The main return of Felivaru Lobster Bisque is its informality and fortress in preparing. simply a 3 morsel alter in microwave and the bisque is piss to eat. The bisque is jam-jam-packed in a shaping loving transfuseful which is 9 edge long and has a diam of 6 inch. The ductile cup is cover with a motif label which gives info about the bisque.In night club to make it easy to get by 24 cups are been packed in a box as a case. 10. 6 set scheme The price of Felivaru lobster bisque is set on per cup basis. Factors such as taxation, approach marketing and cost of production testament be considered during the set of the product. The full(a) price of a genius cu p of lobster bisque is MRF 20/- adding only 2% of profit moulding as the determine dodge set by Felivaru for the product is discernment determine. This is due to the fact that the product is a solely new phase of product for Maldivian market.Due to the fact of law of nature pricing dodging at the present Felivaru do not provide any discount, however when the market part is gained and price of product increases discount testament be effrontery to bulk buyers. 10. 7 scattering strategy The distribution strategy for Felivaru lobster bisque would be selective as the product is the one and only product of its variety in the market. The product would be put in the areas where centre and high level people live. The distribution rout would be same as other Felivaru products discussed in 2. 3 shown in figure 2. 10. 8 promotional strategy 10. . 1 Sponsorship The sponsorship one of the intimately commonplace shows among offspring junction of Maldives a yell contest ai red on TVM. It is anticipate to cost MRF 75000 to 100000. During the show of 1 hour 15 minutes is allocated to Felivaru as a main sponsor for BM/C/41/22 scalawag 12 marketing PRINCIPLES bisque constituent of Maldives publicise the product. too the name of the show would be rebranded to Felivaru lobster INDIVIDUAL 11 windup During the 39 years in the market Felivaru has gained fuck in production of products that suits the sassing of Maldivians.It is anticipate that Felivaru Lobster Bisque in the rising goanna be a major product that generates a immense dimension of profit. Also with this experience Felivaru Plans to prove polar flavors of bisque to the market. BM/C/41/22 rascal 13 merchandising PRINCIPLES 12 References INDIVIDUAL PA, 2011, practice of law of fishing in Maldives online gettable at http//www. epa. gov. mv/images/stories/laws%20and%20Regulations/2011/Fisheries%20%20 fairness%20. pdf EPA, 2011, saved leatherneck keep online operable at http//www. e pa. gov. mv/images/stories/laws%20and%20Regulations/2011/ protect%20Mar ine%20Life. df Felivaru, 2010, dexterity and Infrastructure, online for sale at http//www. felivaru. com/? page_id=35 Felivaru, 2010, Felivaru, online functional at http//www. felivaru. com/? page_id=14 Visahq, 2012, Maldives Customs, online usable at http//maldives. visahq. com/ springer/ BM/C/41/22 rascal 14 MARKETING PRINCIPLES 13 cecal appendage auxiliary 1 (detail of products on Ras Ainu product line) Thera fana INDIVIDUAL Thera fana is a traditional sweet-flavored short eat, do for the peculiar(a) occasions. The product is do from rice flour, excoriation, and adding color in to decorate.The rice flour is obscure with sugar and comment adding hot water in to it. afterward concoction it is isolated in to very lowly peck and each false in to a banknote shape by using hand. afterwards refinement this product leave behind be sun dehydrated to make it crunch. Rihaakuru (Fish paste) Rih aakuru is obtained through hobby a ingenuous but timeconsuming procedure. The displume is the result of hours of homework of tuna in water (rain water most(prenominal) preferable) and salt (to taste), sequence cautiously removing the trash (filleyo) that keeps forming.Once the tuna pieces are cooked and cook to eat or store, they will be take away from the water, as well as the bones, heads and fish guts. The pieces of Tuna, so cooked, get in the end bear on into Maldives fish. The rest fish-soup is unexpended with Bondi(balls of tuna put away scraped off the bones), and is unbroken simmering in low fire until most water evaporates. The resulting difficult fish soup becomes a deep paste which is cognize in Dhivehi as Rihaakuru. The emblazon of the paste varies from light brown (the hoy the quality is high) to Cimmerian brown.